From Shanghai to London, and from business to design, she thrives at the intersection of cultures, industries, and disciplines. She shapes strategies into experiences and transforms insights into solutions, driving growth and impact for global and local brands in a changing world.
#Cross-Cultural #Cross-Disciplinary #Access the Inaccessible
What I do
I connect brands and audiences across cultures and markets. With a strategic and creative approach, I help global brands grow in China and support Chinese brands expanding internationally — driving engagement, boosting revenue, and navigating the complexities of each market with precision.
How I do it
I approach marketing through a cross-cultural, cross-disciplinary lens — combining research, creativity, and execution. Working across the full digital marketing landscape, I listen, analyse, and translate brand visions into storytelling and experiences that resonate.
Featured works
2022-2025
Words are great, but the work speaks louder. From fashion, luxury, and lifestyle brands to global talents, here’s a selection of my previous projects .
